In 1989, O’Keefe & Partners commissioned Australia's first-ever research into Giving. Today, Giving Trends™ forecasts trends, monitors the performance and issues impacting the community sector and provides insights into the giving habits and patterns of corporations, individuals and the general community.

Did you know that?

• Giving exceeds $11 billion dollars each year
• Community-business partnerships & CSR are high on the agenda
• Confidence in personal giving and community-business partnerships continues to escalate
• 40-59 year olds are the most generous (48%) followed closely by the 60-74 age group (42.6%)
• 49.1% of NGOs engage with the corporate sector
• Individual giving hits an all time high! 72.9% of NGOs reported an increase in income
• Only half of the NGO sector is online savvy. 67.8% witnessed an increase in donations

Future outlook - what can you expect?

Philanthropic initiatives are captivating more and more interest in this country, with momentum expected to continue to build over the coming five years. Giving is high on the agenda for both businesses and individuals. Our economy is looking relatively stable in comparison to the rest of the world.  However, under-performing superannuation funds, increased living costs and greater philanthropic competition will impact your future efforts if strategies are not developed now. A flexible and diverse program is the best defence against tightening times.

Empowered with marketplace intelligence, tried and tested tips and industry insights, your organisation stands to increase its revenue, build its database, improve visibility in the marketplace and strengthen relations. To obtain a copy of the latest Giving Trends™ report click here.

YOUR INVITATION O’Keefe & Partners hosts leader networking forums regularly. To register your interest in attending a complimentary coffee forum please click here.