Fundraising, like any major undertaking, requires a precise plan. Who would consider building a 20 story high-rise building without first researching the foundations and proceeding, step by step, to build the total construction to that plan.

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The way you research, plan and implement your direct mail program determines whether your appeal opens a door of interest and if it leads to action and the next level of commitment! The key to a success in direct mail is to target markets tightly, accurately - and at realistic intervals. Knowing your donors - and knowing them well - will empower your direct mail program and deliver measurable results now and in the future.

The past years have brought with them significant challenges for not-for-profit and non-government organisations throughout this country. Want to keep up-to-date with changing trends and learn more about what the future holds for sponsorship and fundraising?

The Sydney Morning Herald cited that cause-related marketing was the fastest growing segment in advertising. Whether cause-related marketing or sponsorship is the dominant vehicle is debatable. What is not debatable is that both cause-related marketing and sponsorship are - or should be - key components of the marketing mix in the new millennium.

Is your school looking to enhance its existing fundraising programs or introduce a new initiative? Even the most effective fundraising and alumni programs need a regular injection of new ideas - and perhaps new strategies.

For information on issues and current trends including sponsorship, marketing, corporate philanthropy and the triple bottom line email us.

Philanthropy is an ever changing and developing concept in today's world. Corporate giving, population demographics and fundraising techniques are setting new boundaries within Australia and New Zealand, recent studies indicate.

A successful sponsorship program is these days more than just creating a branding opportunity. Increased competition for the corporate dollar is creating a need for demonstrable returns on investment and increased sophistication and evaluation techniques.

OKP understands the every day challenges faced by the NFP sector and brings 20 years of experience and corporate relationships. Coupled with a solid foundation of research and analysis, OKP have what it takes to drive your program to the next level.