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Leadership Team
Uniting our teams depth of experience, knowledge and capabilities is paramount when assigning resourcing to our programs. To ensure effective management and maximum outcomes are derived a team approach is adopted. We welcome the opportunity to introduce you to our client services team in the future.
Founder and Managing Director
Since establishing the company in the 80’s, Brian and the O’Keefe & Partners team have played a significant role in advancing the performance of not for profit organisations.
Brian is one of a handful of professionals in the field with four decades of philanthropy, corporate citizenship, and not-for-profit management experience.
He commissioned Australia's first-ever research into the trends of giving, an initiative that solidified his reputation as an industry pioneer and drew high regard and praise from the corporate world, the media and the Third Sector.
To this day, Giving Trends™ continues to provide benchmark data and insights to industry leaders. Brian’s commitment to the industry, entrepreneurial approach and ground-breaking tactics have positioned O’Keefe & Partners as the market leader.
CEO
Julie joined the firm in the mid 90’s, after successful managing Red Nose Day. Since the company’s inception in 1985, O’Keefe & Partners has helped pioneer and redefine innovative marketing within the not for profit and corporate sector.
Julie has spearheaded this modernisation, becoming one of the country’s leading authorities on philanthropy and business-community engagement. With her intimate knowledge of raw market data combined with highly sophisticated marketing skills and in-depth campaign knowledge, Julie has carved an enviable reputation for managing both sides of the philanthropic coin!
From maximising results for charities such as World Vision, The Salvation Army, Red Cross to leveraging the best possible outcomes for blue-chip corporate contributors including Tattersalls, Microsoft, Westpac, and Alcatel, Julie’s experience and knowledge is unsurpassed. She has held voluntary positions and is passionate about the sector and sport.
Operations and Development Director
Ellana and her team specialise in delivering marketing and recruitment solutions. In recent times, her team have been engaged by companies such as Tabcorp, Myer, Angus & Robertson and Coles Group and various community organisations such as the Emmy Monash, Keep Australia Beautiful, Women's & Children's Hospital Foundation, Alannah & Madeline Foundation, Caritas Australia and the Festival of Jewish Cinema.
A meticulous approach to data research and analysis provides Ellana with a unique edge to her marketing expertise, ensuring the campaigns our client services team design and implement are based on sound strategy and marketplace intelligence.
Ellana provides clients with thorough and comprehensive expertise across all campaign phases, from the tender process right through to post-analysis. She has a Bachelor of Arts (Social Sciences) degree and a Bachelor of Business (Marketing) degree from Monash University. Prior to joining O’Keefe & Partners, Ellana worked in marketing and product management primarily responsible for product performance and marketing accountability.
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